Harris Corporation (NYSE:HRS), an international communications and information technology company, has announced that its media inventory service will be integrated with Google TV Ads to create a new sales channel for broadcasters, cable networks and cable system operators. The Harris media inventory service provides an automated way for media companies using Harris Paradigm, OSi-Traffic, BMS and Novar traffic systems to supplement existing revenue by making inventory available to new advertisers through Google TV Ads. The service is currently available for use by cable networks using Paradigm traffic and can be easily adapted to other Harris and third-party systems.
Google TV Ads is a flexible and efficient online buying platform for television advertisers. As media companies that are clients of Harris make their inventory available, the Harris media inventory service will facilitate the connection between inventory owners and the Google TV Ads platform. Throughout the sales process, inventory owners will continue to maintain full control over business data such as inventory, rates and sellout levels through the Harris media inventory service.
“The media inventory service provides our customers with a new sales channel for their inventory, attracting new advertisers to television that were previously hard to reach,” said Harris Morris, vice president, Media and Workflow, Harris Broadcast Communications. “We are excited to enable this new outlet for our clients to enhance their inventory value through Google TV Ads’ sales channels.”
“We are pleased to work with Harris to offer media companies the opportunity to leverage our automated online marketplace, providing a new and efficient sales option for their ad inventory,” said Mark Piesanan, director of strategic partner development for Google TV Ads. “Through our platform, we hope to provide additional ways to make TV advertising more relevant, accountable and measurable, delivering benefits to viewers, advertisers and programmers.”
Using current traffic system inventory tools, the Harris media inventory service allows users to select and forward available inventory to Google TV Ads for sale. When spots are sold, the service delivers the spots from Google TV Ads to the Harris traffic system, where they are managed following normal spot placement rules. As spots are approved and aired, the service provides campaign status information to both Google TV Ads and inventory owners.
“With this agreement, Harris gives customers the opportunity to stay on the leading edge of the competitive and rapidly evolving advertising marketplace,” said Tim Thorsteinson, president of Harris Broadcast Communications. “By integrating our respective services and expertise, Harris and Google have created a more streamlined process to expand television advertising opportunities, making our customers’ jobs much easier.”
Harris Broadcast Communications offers products, systems and services that provide interoperable workflow solutions that span the entire media delivery chain. The Harris ONE(TM) solution brings together highly integrated and cost- effective products that are ideal for emerging media business models and for customers upgrading media operations to digital and high-definition services.
Harris is an international communications and information technology company serving government and commercial markets in more than 150 countries. Headquartered in Melbourne, Florida, the company has annual revenue of $5.3 billion and 16,500 employees – including nearly 7,000 engineers and scientists. Harris is dedicated to developing best-in-class assured communications(R) products, systems, and services.