New Delhi :Harper’s Bazaar India, launched merely 18 months ago, is embarking on a unique survey – ‘Women in Luxury’. A first-of-a-kind reader survey in fashion’s new emerging destination – India, ‘Women in Luxury’ survey is aimed at understanding more about what women really want. It is being conducted by the independent research firm Ipsos Indica Research. The results of the survey will be released in December 2010.
The survey delves into areas such as purchasing trends and consumer preferences to gain insights into India’s growing luxury segment. The survey has been announced across October and November issues of Harper’s Bazaar India and Cosmopolitan. Following initial results, the Magazine will invite a panel of luxury experts to be a part of this project to further breakdown and analyse the findings with their personal insights on luxury in India.
Sharing her insights on the introduction of a luxury survey for women for the first time in India, Mala Sekhri, Chief Operating Officer, Lifestyle Group, India Today Group said, “Being one of the world’s most influential fashion titles, we endeavor to deliver a credible and compelling perspective into the world of luxury for brands and consumers alike. We are convinced that this initiative will provide new insights into the buying behaviour and consumer psychology of affluent Indian women.”
Speaking about the Women in Luxury concept, a delighted Sujata Assomull Sippy, Editor, Harper’s Bazaar India said “Fashion, of course, is a large part of the world of luxury. And so are women! So the time is right for a study that looks at the Indian woman and luxury! We are hoping to put together India’s first real look at women and their love for all things stylish. Opulence and style has been synonymous with women for time immemorial. And who knows more about luxury in India than the sophisticated reader of Harper’s Bazaar India.”
World’s favourite women’s fashion magazine gets set to unveil what Indian women desire for luxe indulgence and learn more about their very stylish readers. The first ten replies will receive a bottle of Moet et Chandon Imperial and the next 100, a beauty hamper from Ambika Pillai.
For 140 years, Harper’s Bazaar has brought to the world, the best in fashion, and now Harper’s Bazaar India brings to the luxury world, real insights into fashion and style!