New Delhi: Harper’s BAZAAR, the world’s oldest fashion magazine with 29 international editions, successfully completed one year in India. Harper’s BAZAAR India raises a toast to THE MOST influential element for Fashion in India -‘Bollywood’. In a casting coup, BAZAAR’s first anniversary cover has brought together two of India’s most stylish actors – the suave and charming Hrithik Roshan and the beautiful Katrina Kaif. The cover couple, with their unmatched sense of personal style; were unarguably the perfect choice for this special issue.
Style-wise, Harper’s BAZAAR India’s tribute to Bollywood can be seen in its visually spectacular fashion shoots with stunning faces from the film industry and insights from iconic celebrity contributors like Karan Johar, Lara Dutta and Manish Arora. The magazine features a never-seen-before interpretation of India’s influence on the world of fashion by leading luxury brands such as Bulgari, Dior, Armani, Ferragamo, Louis Vuitton, Oscar de la Renta, and Tod’s, among others.
BAZAAR’s anniversary issue boasts of numerous marketing innovations. The magazine continues to engage its readers with ingenious novelties that range from the taller format of the magazine to the glittering masthead.
Harper’s BAZAAR India has created a loyal following among readers in India through its well researched and artistically laid out articles on fashion, lifestyle, celebrities and of course personal style! Having successfully found the right balance between India-inspired content, features, and visual appeal, the magazine has steadily grown to become one of the most loved fashion magazines in the country.
Pleased with the accomplishment of BAZAAR in India, Duncan Edwards, President and CEO of Hearst Magazines International said, “I’m proud of the fact that in one year, Harper’s BAZAAR India has been able to firmly establish itself on the fashion landscape in the country. India has emerged as one of the most promising markets for us and our ability to adapt editorial concepts locally enables us to feed a growing demand for quality magazines.”
Visiting India on the occasion of the first anniversary celebrations of Harper’s BAZAAR India, Kim St Clair Bodden, Vice President and Executive Director of Hearst Magazines International said “We are extremely proud to see that in merely one year, the magazine has found its way into homes and boutiques across India. With the success of the magazine, we renew our commitment to our readers that we will continue not only to evolve as a brand but also deliver challenging and relevant content. Our ability to develop editorial concepts that appeal to local sensibilities enables us to fulfill the growing demand for International titles in India.”
Sharing her insights on the first anniversary of the magazine in India, Mala Sekhri, Chief Operating Officer, Lifestyle Group, India Today Group said, “It has been a significant year for us. We strive to grow the magazine to fulfill its global vision to become the ultimate style guide for each and every sophisticated and elegant woman in India.”
Sujata Assomull, Editor, Harper’s BAZAAR India said “It has been a year of fabulous style for us. Real style has always been the mantra of Harper’s Bazaar, working closely with Indian and international luxury brands and designers, we are all about fashion that works for you. This is why we chose Bollywood as the theme for our first anniversary issue. Bollywood has become the international style face of India and there is no question that in India fashion comes from the reel and not the ramp.”
The issue will be unveiled on February 23rd at a glittering ‘Inspiration Bollywood’ evening held at Lap, New Delhi.