Hanmer MSL rebranded as MSL India

New Delhi: MSLGROUP, Publicis Groupe’s flagship strategic communications and engagement company and the largest PR and social media network in India and Greater China, today announced the rebranding of Hanmer MSL to MSL India. This move comes nearly five years after joining MSLGROUP and a remarkable period of growth and development to become one of India’s leading strategic communications agencies.

Today, MSLGROUP India is the nation’s largest PR and social media network, and now includes two national agencies – MSL India and 20:20 MSL – as well as two specialty offerings, 20:20Social and MSLGROUP CREATIVE+. With more than 550 staff across its respective agency offices in Mumbai, Delhi, Bangalore, Chennai, Kolkata, Ahmedabad, Hyderabad and Pune, the MSLGROUP India team features more than 50 senior counselors with 15 or more years of communications experience each, as well as an activation network reaching 125 Indian cities.

Since joining MSLGROUP in October 2007, Hanmer MSL, now MSL India, has undergone a series of evolutions to reach today’s current marketplace leadership. Award-winning campaigns for top clients like eBay India (International Bees Awards for Best Social Media CRM) and STAR Movies India (IPRA Award for Best Consumer PR for an Existing Service) paved the way for an Agency of the Year 2012 award given by the Indian Public Relations Council Association. Deepened client partnerships coupled with a string of new business wins further established MSL India as the most trusted integrated communications and engagement agency in the nation. With its change to the MSL India brand, this marks another important step towards solidifying an offer that includes a unique mix of local insights, relationships and expertise as well as world class strategic communications practices tailored to the India market.

Commenting on this announcement, Glenn Osaki, President, MSLGROUP Asia, and Chair, MSLGROUP India Management Board, remarked “India has always been one of MSLGROUP’s highest priority markets, and we are proud to invest in and cultivate our team’s passion and commitment to providing top-of-the-line creative solutions to clients, and being the most trusted advisors in the nation. The new MSL India brand will emphasize our dedication to innovate and engage conversations and communities across the India market.”

The firm’s next phase of development, in line with the recently announced MSLGROUP India Business Strategy, will be to focus on cultivating strong communications professional talent, strategic communications services, and the integration of social, content and creative to form comprehensive solutions for both local and international clients.

Another highlight of this new growth was MSL India’s move to upgrade its infrastructure and technology, announced last week, with the recent opening of a new MSLGROUP India flagship office in Mumbai’s Lower Parel district. This new world-class environment is now home to the 250 joint staff of MSL India, 20:20 MSL and MSLGROUP Creative+ in one consolidated location. Notable features include state-of-the-art conferencing technology and a storytelling motif entwined with India’s rich culture and MSLGROUP’s dynamic character.

Leave a Reply