To commemorate the 100 years of the ‘Hamdard’ brand, Hamdard (Wakf) Laboratories, one of India’s largest Health & Wellness Company, has unveiled its first-ever corporate ad campaign. The company has also introduced a new tagline “Celebrating 100 years of service to life”.
Both the corporate ad campaign and the tagline captures the ethos of Hamdard as an institution that has healed, cared and contributed immensely to the nation through the 100 years of its existence in the areas of medicine, education, healthcare and literature. JWT Kolkata is the creative agency behind the ad campaign.
Arshad Siddiqui, Chief Marketing officer – Hamdard (Wakf) Laboratories said, “At Hamdard we have always believed that we are in business to serve humanity. We believe that people are the lifeline of the nation and healthy people go a long way in creating a healthy nation. Hamdard is proud to bring smiles in the life of millions of Indians and will continue to explore new frontiers in the field of health and wellness to bring only the ‘best’ and pure formulations for our people. Our centenary year ad campaign effectively captures the emotion we feel for our nation”.
Commenting on the thought process behind the campaign, Raji Ramaswamy, Senior VP and General Manager, JWT Kolkata explained, “Hamdard brands have always been household names. We have all grown with brands like Rooh Afza, Safi, Cinkara and Roghan Badam Shirin. These products have been far more powerful than the corporate brand itself, because these brands are star brands. Today, not many are aware of Hamdard’s contribution in nation building .Hence, what Hamdard needed was a campaign which could help us showcase the caring side of the brand at large to the people
“Beyond its brands, Hamdard is a premier pharmaceutical house which stands as a mission committed to serve and benefit the society at large. All profits earned by the organization go to Hamdard National Foundation, which runs more than 25 institutions in the area of health & education. Through this celebratory campaign we have tried to bring out this unique aspect of the company. The campaign showcases Hamdard as an organization that does not cater to one segment of the society but has its pulse on the whole nation.”
Hamdard (Wakf) Laboratories, one of India’s largest Health & Wellness Company, was set up in 1906 in the small by-lanes of the historic old Delhi. The company today is one of the largest OTC healthcare companies in India with over 600 OTC & ethical products including household brands like RoohAfza, Safi, Cinkara, Roghan Badam Shirin. It boasts of one of the largest Unani GMP certified and ISO 9001 facilities in the world.
Hamdard has grown into an institution devoted to provide health to all through promotion and development of Unani. A premier pharmaceutical house with a nationalist inspiration and a total indigenous base, Hamdard stands as a mission committed to serve the benefit the society. The company aims at touching life at various aspects of human welfare by way of imparting health education, conducting research on the therapeutics and drug of natural medicine, extending philanthropic services through the Hamdard National Foundation.