Hindustan Sanityware & Industries Limited (Hindware) has appointed Hakuhodo Percept Pvt. Ltd. to handle its creative duties. The total size of the business is estimated 15-20 crores.
The creative duties were assigned to Hakuhodo Percept following a multi-agency pitch involving agencies like McCann Erickson, Everest, Confluence and their incumbent agency – Modus. The creative pitch, which took place in June, involved re-crafting of the brand proposition of Hindware.
Hindware is engaged in the business of manufacturing, trading and marketing of sanitaryware, bath fittings, kitchen sinks and kitchen appliances. The company, through it’s brand ‘Hindware’ commands more than a third of the Indian sanitaryware market and is a leader in several categories. It is recognized amongst the top 300 companies in the country and is also rated amongst the 100 best small and medium sized companies in the world by Forbes Magazine.
Amitabha Lahiri – Sr. Vice President Hakuhodo Percept, comments, “It was a long term idea and yet a very simple thought. Sometimes we tend to discard simplicity as obvious but that indeed can make the difference.”
Established in January 2000, Hakuhodo Percept is a brand management specialist offering an entire spectrum of advertising, marketing and media buying services. Hakuhodo Percept is a 50:50 joint venture of Hakuhodo Inc., Japan, and Percept Limited. It has a staff strength of 71 employees spread all over India .
Hakuhodo Percept is a Hakuhodo-Percept Company. With capitalized billings of about INR 1,600 crores (FY’08), Percept (entertainment, media and communications company), today, is at an enviable leadership position with a team of over 1,000 people and 62 offices across India and the Middle East.