Costa Coffee – British multinational coffee house company has assigned Hakuhodo Percept their creative mandate after undergoing a multi-agency pitch.The other agencies participated in the multi-agency pitch besides Hakuhodo Percept were Publicis, Havas, Contract and Bates.
The account will be driven from Delhi under the leadership of Elvis Sequeira, Executive Director, Hakuhodo Percept. The incumbent agency on the account was BEI Confluence.
Commenting on the win Elvis Sequeira, Executive Director – Hakuhodo Percept said,“ Winning Costa is a fantastic feeling for all of us at Hakuhodo Percept. The agency will also be doing other consumer engagement activities in order to create buzz about the brand and make it a successful one.”
He added, “A victory like this vindicates my belief that we are building a wonderful team here. The timing couldn’t have been better. The market is becoming tough, but we’ve got our best and brightest on the business – from Jayanto Banerjee, our National Planning Head, to Sabuj Sengupta, our ECD and Creative Head. I am looking forward to a lot of fun working on Costa.”
Elaborated Jayanto Bannerjee, National Planning Director – Hakuhodo Percept, “I have been a fan of Costa for the last 6 years, right from my Middle East days. To me they make the best coffee of all the chains. Costa has big plans in India and we are excited to be working alongside them at a time when the competition is really heating up.”
Sabuj Sengupta, Executive Creative Director, “I am very excited to work on Costa. The brand is growing rapidly and we get an opportunity to do exciting work”.