Hakuhodo Percept, a 50:50 joint venture between Percept and Japan-based Hakuhodo, has won Rs.100 million Daikin Air-conditioners account.
“We approached Daikin ACs around a month and half back. They were impressed by the strategy and creative approach we had taken. Also, I handled the account of Daikin ACs before, so have hands on experience with the brand,” says Amitabh Lahiri, COO, Hakuhodo Percept.
The campaign will have a 360 degree approach, starting with print and followed by TV, OOH, BTL activities and the Internet. “Though we are still at the planning phase, we intend to launch the campaign in less than a month’s time,” says Lahiri .