Hakuhodo Percept appoints Jayanto Banerjee as National Planning Director

Jayanto Banerjee, or Banjo as he is better known, has joined Hakuhodo Percept as National Planning Director, working closely with agency leaders across all major brands and clients handled by the agency. In his new role, he will be based at the Delhi office and will be responsible for guiding the planning function, as well as spearheading “ I-HPPL discovery”, the consumer knowledge and centre that focuses on understanding youth in India.

Elvis Sequeira, Executive Director, Hakuhodo Percept says, “At Hakuhodo Percept, we place huge emphasis on multi-talented, versatile professionals. And Banjo is a shining example of someone who can partner our clients brilliantly. Apart from his planning experience Banjo also brings with him the experience of heading agency offices, the experience of starting a digital and PR set up from scratch and the experience of having worked across 5 cities in India and Middle East. With Banjo’s arrival and several key talented people in place, Hakuhodo Percept’s transformation into a powerhouse of knowledge, strategy and creativity is now complete.”

An alumnus of Jamnalal Bajaj and St. Xavier’s Calcutta, Banjo has over 19 years of experience in Senior Management, Strategic Planning and Client Servicing across Mumbai, Delhi, Kolkata, Dubai and Muscat. Over his long career, he has been the Regional Planning Director of Euro RSCG in the Middle East, and headed integrated agency offices in Dubai, Muscat and Delhi.

Starting his career with Lintas in 1993, Banjo has worked with Euro RSCG and Bates 141 for FMCG, automotive, consumer durables, airline, banking, insurance, retail, technology, hospitality and pharmaceutical brands. Some of the key businesses that Banjo has worked closely on are Reckitt Benckiser, Jaguar, Philips, Nissan, Infiniti, Renault, Dabur, Max Bupa, Air France, Oman Air, Saks Fifth Avenue, Evian, Hitachi, Bajaj Auto, Radico, Win Medicare and Sanofi Aventis.

“I am excited to be part of the Hakuhodo Percept team. Hakuhodo globally has a great planning culture and I am looking forward to doing some exciting work,” said Jayanto Banerjee – National Planning Director, Hakuhodo Percept.

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