Haier Appliances India, one of the largest consumer electronics and home appliances brand across the globe, has announced its plans for the Festive Season, 2008 with a mega festive promotional package the ‘Haier 6000 guaranteed offer’.
The offers start from 1st October and ends on 31st October. During this period on the purchase of any Haier product, the customer is entitled to a scratch card. On scratching the card, the customer can walk away with an assured gift starting from cash back of Rs 6000, Induction cooker, Apple iPod, 4 days and 3 night’s holiday, return domestic air-ticket for two and many more. The ‘Haier 6000 guaranteed offer’ guarantees every customer a minimum gift worth Rs. 6000 or more on every purchase*.
Elaborating on the same R.T Rajan, Director – Sales & Marketing, Haier Appliances India reiterated, “It’s that time of the year again when you feel like spending that extra bit for family and friends alike. The festive season commencing October to January ushers in the spirit of celebration that grabs the attention of even the most reluctant of shoppers. Therefore the key marketing strategy adopted by Haier is to participate in the consumers’ celebrations and bring real value to the consumer during festivals.
Haier believes in consumer centric initiatives which build the proposition of the Haier brand and bring joy & comfort to the homemaker’s life. We are looking forward to an excellent festival season with overwhelming support from consumers and trade. Haier has always been very innovative and each year is a different theme well researched keeping the market sentiments in mind. Haier’s focus this festival season will be on rewarding its loyal customers and attracting new ones to the Haier family. We want our customers to make value-based purchases but at the same time also give them extra value besides their purchase. We are confident of reinforcing our market position and are looking at a growth of 150% – 200% over last season.”
Haier focus on this festival season is to make the products accessible to the consumers by strengthening its distribution network and providing an enjoyable experience to the consumer with 24×7 customer care service. Such initiatives are a step forward in this direction and mark an attempt on their part to reach closer to the customers by offering them the best benefits.
Speaking on the offer Pranay Dhabhai, COO & Whole Time Director, Haier Appliances India said “Come October, people in India get into a celebration mode and all the different festivals bring with them great fervor and enthusiasm. The mood is very upbeat and we would like to make this festival season more exciting with the ‘Haier 6000 guaranteed offer’. Despite the fact that rising input costs are putting a pressure on margins, we are very confident that the festive time will definitely boost sales and cheer up the sector.”
Festivals are an integral part of Indians. It is an occasion which brings together the diverse cultures, age groups, families and myriad emotions related to joy and celebration. To add to this happiness, Haier instills delight among consumers through these offers. Indeed several families set aside special budgets for this reason to redo their homes, upgrade their appliances, gadgets and unwind for that year-end holiday.