Haier Announces Mega Consumer offer

Haier has offered an additional bonanza to consumers with the announcement of its mega festive promotional offer “Haier Lao Olympics Jao” today. The mega consumer offer will be on from October 10 till November 15 this festive season and will reward lucky bumper prize winners a chance to win a 4-day all paid trip to the Beijing Olympics being held next year. Haier is the official sponsor of the Beijing Olympics, 2008. This unique offer also entails assured gifts by scratching a card on the purchase of Haier products.

Apart from the bumper prizes, the mega offer will offer Haier customers a chance to win attractive gifts like Haier Side by Side Refrigerator, ACs, Microwave Ovens, LCD televisions, fully-automatic washing machines, mini bar, grill-microwave ovens, DVD players, Glassware set and Cookware sets, on every purchase of a Haier product*.

“Through this festival promotion, we intend to bring alive the dreams of our customers. Diwali is a very important festival and is celebrated with great fervor and enthusiasm in all parts of the country hence we have got assured gifts for all buyers on their purchase of Haier products. Customers can not only win assured gifts but also get a chance to go to the Beijing Olympics on an all paid trip through this amazing offer. The promotion has been designed with a difference and is focused to reach the masses. The company is looking forward to the festive season.” Pranay Dhabhai, Whole Time Director and COO, Haier Appliances (India) P. Ltd said.

As a part of the Mega offer the lucky winners go to the Beijing Olympics in 2008. Apart from watching the games the Grand Prize also includes a 1 ½ day Beijing city tour and a visit to the Haier Olympics Showroom and the Olympic Theme Park. Accommodation, Food, Airfare and travel being taken care the winners also get lots of exciting gifts during their stay in Beijing.

The Festival offering not only includes the ‘Haier Lao Olympics Jao’ offer but other exciting offers like the ‘Combo Offer’ and ‘Exchange Offer’.

“Haier India has a long standing commitment to its consumers. Time and again we have been adding value for our customers with state of the art products and innovative consumer promotion campaigns where the consumer stands to win an assured gift on the purchase of any Haier product. We have an aggressive plan in place to reach out to our customers this festival season and by launching this campaign we expect to maximize our sales during the festival period”, states Mr. R T Rajan, Vice President Sales and Marketing, Haier India.

Haier has recently unveiled new models of their latest LCD TV range, Washing Machines and the new Empress Series of Refrigerators.

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