The Gwinnett Braves has announced the team’s partnership with Adreka Advertising Agency for its inaugural season. As the Agency of Record for the team, Adreka Advertising will handle the production and media placements chores for the club.
“Adreka’s successful track record with clients in metro Atlanta, specifically Gwinnett County, led to our decision to partner with the agency for our inaugural season in Gwinnett,” said Toby Wyman, Gwinnett Braves Assistant General Manager. “Additionally the agency has a proven ability to track and measure a campaign’s success through their proprietary monitoring technology — ensuring our media budget is as efficient and effective as possible.”
Adreka is tasked with taking the Gwinnett Braves branding concept into creative production and placement for a campaign launching November 1. Their strategy includes a multi-media approach — TV, outdoor, telemarketing, online and email — that caters to families, young adults and tourist markets. With the team offering a variety of seating and ticketing options, special events, promotions and memberships, the initial phase of the advertising campaign will focus on season and partial ticket plans and Opening Weekend tickets.
The Gwinnett Braves are the Triple A affiliate of the Atlanta Braves.
The vision for Adreka began with a multitude of seasoned professionals, each with his own experiences in the industry, with a desire and determination to make advertising easy and affordable for the average business. Since then, Adreka has moved into delivering innovative full-service advertising solutions that span both traditional and emerging media.
With patented revolutionary analytics and tracking technologies, Adreka has not only simplified the advertising process but has made it more informative and effective for their clients. By developing precisely targeted campaign solutions and informative reporting, Adreka not only brings customers to their clients but also provides complete consumer response reporting and campaign optimization for current and ongoing marketing activities.