Gumtree appoint Fold7 as lead agency

London: Gumtree.com, the UK’s number one classifieds site, has appointed Fold7 as its new lead creative agency.

Fold7 was awarded the business after a four-way competitive pitch. The appointment comes off the back of some impressive growth for the brand, that has seen its UK reach extend to 18% from 13%  in 2011, with over 8 million unique visits per month now coming to the site (according to Comscore).

Fold7’s advertising for Gumtree will break in early 2013. The agency will be responsible for creative strategy, advertising and brand communications.

Hamish Stone, Head of Marketing at Gumtree, said: “Gumtree is a business on a great trajectory and we were looking for a best in class communications partner with a passion for excellent execution of multimedia campaigns and great strategic planning. Fold7 demonstrated all of these things during the pitch process, and we look forward to working with them on accelerating Gumtree’s growth in 2013.”

Ryan Newey, Founding Partner at Fold7, said: “Gumtree is a digital pioneer built on the premise of connecting people through a shared need. They have an ambition for growth through continual improvement to their service as well as new verticals. Gumtree has a great human feel to their brand and we look forward to exploring new ways to develop this and connect them with consumers”.

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