GROHE names MASH as agency of record

Amitabha Lahiri, CEO, MASH AdvertisingMASH Advertising from the Percept/Hakuhodo group has bagged the communication duties of the prestigious brand GROHE. The business gain is really substantial though the actual value could not be ascertained.

German brand GROHE is the global leader in providing premium bath faucets, showers and kitchen mixers. It has carved out a niche in the market for its cutting edge technology, path breaking innovations and sensational designing philosophies.

GROHE India is also on an aggressive expansion path. It clearly dominates the premium and super premium segment and is ready to launch many more such trend setters in this category.

Amitabha Lahiri, CEO, MASH Advertising seemed visibly overjoyed. “GROHE has earned the distinction of creating a recipe of quality and design excellence with ingredients like craftsmanship, precision, materials, technology and innovation. And India as a market today has an insatiable appetite for such luxurious offering. We are clearly honored with this mandate.”

Renu Misra, Managing Director, GROHE India said “We are on a very rapid growth trajectory. And we required the right partners in the areas of communication for driving this growth engine. We are excited to have Percept on board and are confident that their admirable strategic and creative inputs will create the BUZZ that Brand GROHE needs today.”

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