Grohe co-sponsors NDTV Design and Architecture Awards 2014

groheGROHE, the leading international sanitary fittings brand in India will be one of the sponsors of the NDTV Design and Architecture Awards, to be held on March 21, 2014.

The sponsorship of this event ties up seamlessly with GROHE’s brand proposition of creating homes and home spaces that are timeless epitomes of aesthetics and sustainability.

NDTV Awards have been acknowledging out-of-the-box work in various segments over the years. The brand is now taking a step forward to present its first ever awards programme in the design and architecture segment. Architectural excellence in India has never been acknowledged officially before. With this NDTV awards programme, an opportunity has been proposed for architects and interior designers in the country to reveal their talent and stand out in the crowd. The awards are also meant to offer consumers a wide list of professionals whom they can turn to when looking at remodelling and refurbishing their homes.

Renu Misra, Managing Director, Grohe India said, “We are happy to present the NDTV Design and Architecture Awards, the first of their kind in India. As a premium player in this segment, we have observed a lot of activity and innovation in the Indian market. It is truly commendable that there is now an official platform that will reward and encourage the best of talent in design, architecture and construction in both the residential and commercial spheres.”

Vikram Chandra, Group CEO, NDTV said, “NDTV has over the years acknowledged many talented men and women for out-of-box work in their respective industries. Taking a step forward we now present the first ever awards programme in the Design and Architecture categories. With the Grohe India-NDTV Design and Architecture Awards we aim to provide an opportunity to every architect and interior designer to be duly recognized and reveal their talent.”

NDTV has put forward an extensive award list recognizing the best work done in 18 categories with room for each and every sector of structural design, style and construction. Innovation coupled with a focus on sustainable aspects and local contexts of the project are crucial to winning the awards.

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