Singapore : Grey Group Thailand has been named the agency of record for 304 Industrial Park, a leading company in the industrial real estate sector in Thailand. The account was clinched after a competitive pitch.
The agency’s mandate covers total integrated communications duties, which include television, print and out-of-home advertising, digital marketing, event management and public relations for the Thai market. These initiatives will run as part of a re-launch campaign for the industrial real estate company.
According to Yoot Rojvirasingh, CEO, 304 Industrial Park, “Throughout the pitch process, Grey Group Thailand showed that they really understood our company’s objectives. They presented a highly focused and targeted total communications strategy which is in line with how we aim to brand 304 Industrial Park in Thailand. In addition to their solid thinking and creative ideas, the team displayed true professionalism and enthusiasm.”
Pattaraporn Wongmesak, Associate Vice President & Country Manager, Grey Group Thailand, said, “We are delighted to have won this account, particularly as Grey Group Thailand is one of the few agencies which offers total integrated communications solutions for the industrial sector. Our experience in this relatively untapped category has given us the edge as we were able to apply the experiences gained from other related clients to our pitch presentation for 304 Industrial Park.”
Wongmesak added, “The strength and versatility of our team is reinforced by yet another notable new business win. We were called to pitch due to our reputation of not only cut-through strategic thinking and award-winning creative work, but also delivering on our pitch promises.”
Grey Group Thailand’s first campaign for 304 Industrial Park will be launched in the fourth quarter of this year.
304 Industrial Park joins Grey Group Thailand’s roster of clients including Procter & Gamble, GlaxoSmithKline, Sara Lee, AXA, Bausch & Lomb, Rottapharm, Emirates, Disposable Soft Goods, Whizdom Condominium and Siam Park City.