Grey EMEA landed Agency Network of the Year for the fourth consecutive year at the EACA Euro Effie awards ceremony held in Brussels tonight, after scooping four trophies in three categories: FMCG, pharmaceutical & healthcare, and automotive. Grey Copenhagen and Coca-Cola zero took a Gold award for the holistic communications campaign “As it should be”.
Comments Carolyn Carter, president and CEO, Grey Group Europe, Middle East & Africa: “In today’s tough business environment, driving brand growth through effective communications is more important than ever before. Our success year after year is a great testament to the successful teamwork between our agencies and our clients.”
The Euro Effies reward campaigns that build brands across two or more EU countries. The competition is organised by The European Association of Communications Agencies (EACA) and is considered the gold standard in marketing communications effectiveness.
Since 2005 Grey EMEA has landed a total of 26 Euro Effie awards, making Grey consistently the most effective agency network of the region. Grey and its clients have won across diverse categories including FMCG, brand activation, brand revitalisation, automotive, retail, beauty, healthcare in addition to special awards for long-term effectiveness, best small budget and social responsibility communications.
Comments Dominic Lyle, director general EACA: “Grey EMEA has demonstrated once again a unique ability to deliver proven effective business results for its clients – across categories and across communications disciplines. To win Agency Network of the Year for the fourth year in a row is nothing short of outstanding.”