Grey has announced that Grey West, San Francisco, has been selected as the US regional advertising agency-of-record for BMW of North America. The move will consolidate BMW’s regional advertising efforts under one agency. Duties were previously handled by four separate agencies.
Grey will now be in charge of all traditional advertising, interactive, direct and promotional marketing for each of BMW’s regions (Eastern, Central, Western, Southern) as well as BMW’s national Certified Pre-Owned business following a review that included Grey’s offices in San Francisco and New York.
Jim Heekin, Chairman and CEO of Grey Group said, “We are very proud of our partnership with BMW and excited by their vote of confidence in consolidating all their regional advertising with us. We look forward to leveraging the growth of this iconic brand in the years ahead.”