New York: grey healthcare group (ghg), a leading global healthcare communications agency and a WPP Company (Nasdaq: WPPGY), has announced its acquisition of Geoff Howe Marketing Communications (GHMC).
The joining of these two companies allows ghg to both broaden its offerings in the health and wellness segment and strengthen its animal health roster. ghg will gain an Eastern European hub in Prague, double the size of its London office and establish a Midwest base in Kansas City, Missouri–the global corridor for animal health. Geoff Howe will bring all its animal health clients, which include pet nutrition, pharmaceuticals, and retail.
This will make ghg the leading animal health agency worldwide. The newly formed company will continue to be led by current ghg CEO, Lynn O’Connor Vos.
“Geoff Howe is an ideal fit for ghg. Both companies understand the role of the professional in the consumer decision making process; their strength in animal health dovetails perfectly with our expertise in human healthcare,” said Lynn O’Connor Vos, CEO of ghg. “This acquisition expands our reach in key markets throughout Europe and allows us to better serve the healthcare and biotech companies in the Midwest and West Coast, while bringing the full multichannel approach to the dynamic and growing $19 billion global animal health market.”
She added, “Clients want the best talent and ideas to grow their brands across the entire health and wellness continuum. We are now in a position to offer clients a wider variety of expanded services and resources.”
ghg will be adding first-rate strategic, media planning, public relations and digital talent to its already strong team, including Consumer specialists, Digital and Professional experts, MDs, PhDs, and Behaviorists. This expansion enables the company to move forward and grow into new areas–from being a solely human healthcare agency into one that is versed in all aspects of health and wellness. At ghg, we are all health enthusiasts who are passionate about anything healthcare related. It’s what we do.