Mumbai: Pune based Greenways Foods & Beverages , part of the reputed 4 decade old Pushpam Group has awarded its creative mandate to Triton Communications. The agency won the account after a long evaluation process which began in Jan 13.
The Mumbai office of Triton Communications will handle the account and is mandated to devise a unique communication strategy to strengthen the brand imagery of Greenways Foods & Beverages (D) Pvt.Ltd various brands in the beverage category.
Dr Sachin Chopda, MD, Greenways Foods & Beverages (D) Pvt. Ltd , said, “Triton Communications’ understanding of the sector and our vision coupled with the innovative theme they presented made us choose them as our partner. We look forward to a continued association with them to help us achieve food and beverage business growth.”
Vinod Gaikwad, GM-Marketing and Sales said, “”We are happy to be associated with the Triton team who will partner us in our brand building journey ahead. The team has a good understanding of the Indian consumers and we believe they’ll help us connect better with our well defined customers for Notty- Fortified fruit drink, I Can- Energy drink and Lounge Myx- Range of Classic Mocktails.””
Renton D’Sousa CEO & NCD, Triton Communications says, “Triton is proud to be associated with Greenways and to be a part of the team that will launch the new brands. We have a track record of launching Indian brands and creating market leaders in the categories they operate in, in a short time. Our wealth of F&B experience and understanding of the New Age Indian consumer is sure to give established competition a run for their money.”
Pankaj Arora Head- Strategic Planning, Triton Communications says, “The beverage category in the country has been fairly cluttered with all the big brands in the fray. Sharper segmentation coupled with an innovative creative approach is sure to generate a lot of excitement in the category. Look out for some great fun work for Greenways from Triton.”
Currently the company has launched its two products; first being Notty – fruit-energy drink (Non Caffeinated) for children in the Indian market for 1st time in this category with 4 flavors (Strawberry, Pink Guava, Mango and Multi Fruit). Second is Lounge Myx, a range of non-alcoholic mixers created by a crew of professional bartenders. All these recipes of cocktail/Mocktail mixes has been approved & Certified by BEVERAGE TESTING LABORATORY, CHICAGO, IL, USA (BTI CHICAGO).