comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of blog visitation in the U.K. examining the top blog platforms and individual blogs as ranked by total U.K. visitors. In August, 14.5 million people in the U.K. visited at least one blog, representing 41 percent of the total U.K. Internet audience.
“Blogs have become part of the essential fabric of the Internet today,” said Herve Le Jouan, Managing Director, comScore Europe. “They live and breathe in real-time, helping quench media consumers’ thirst for the most up-to-date breaking news, information, and analysis. It should not, therefore, be particularly surprising that they’re increasingly displacing traditional media usage and carving out an ever-increasing slice of the online advertising pie.”
Blog platforms provide publishing software, enabling bloggers to create and manage their own blogs, which are hosted on the parent site. In August, the most popular blog platform in the U.K. was Google-owned Blogger.com, which attracted more than 9 million visitors, followed by WordPress (4.8 million visitors) and Six Apart sites (2.7 million visitors).