Mumbai: Everyday, millions of shoppers use Google search as a starting point to research and discover products to purchase online and offline. To better serve these shoppers, Google India is introducing a new ad format in India called Product Listing Ads. This new format connects users to rich product-information such as product images, price and brands.
Starting today, we’re excited to announce that Product Listing Ads will appear on shopping-related queries on Google.co.in. This ad format will help users easily find and compare relevant products and prices — with clear product images and links to fine tune what they’re looking for.
This unit will initially be placed on the right-hand side of the search results page above text ads and be labeled as ‘sponsored’. For example, when a shopper enters a search for ‘mobile phones’, Product Listing Ads will appear like this: