Google Introduces Product Listing Ads in India

google_product_adsMumbai: Everyday, millions of shoppers use Google search as a starting point to research and discover products to purchase online and offline. To better serve these shoppers, Google India is introducing a new ad format in India called Product Listing Ads. This new format connects users to rich product-information such as product images, price and brands.

Starting today, we’re excited to announce that Product Listing Ads will appear on shopping-related queries on Google.co.in. This ad format will help users easily find and compare relevant products and prices — with clear product images and links to fine tune what they’re looking for.

This unit will initially be placed on the right-hand side of the search results page above text ads and be labeled as ‘sponsored’. For example, when a shopper enters a search for ‘mobile phones’, Product Listing Ads will appear like this:

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