Kochi : Google India Wednesday launched Google Global Market Finder — a free online tool designed to help Indian companies expand their business and reach out to potential customers in the international market.
The tool will be available as part of Google Ads for Global Advertisers.
The tool was launched at a special event held by Google which was attended by representatives of numerous small and medium business (SMBs) enterprises.
Sridhar Seshadri, Head Online Sales, Google India, said they have seen tremendous success with the adoption of the AdWords platform by Indian SMBs in the last two years in the domestic market.
“With this launch, we want to reach out and help all advertisers, especially SMBs, by giving them access to information about markets that have shown demand for their products. Since the tool determines demand based on how often the product is searched online in a particular geography, it is quite accurate in its assessment of demand,” said Seshadri.