GoodKnight Advanced Activ+ System the latest Innovation from Godrej Sara Lee has been voted the “Product of the Year 2009” within less than a year of its launch. With this, the brand now joins a group of prestigious international brands that have won this honor.
Product of the Year is one of the most coveted consumer recognitions that rewards the most innovative product in each category. As a proven global concept in more than 26 countries over the last 20 years, the award is consumer-centric and based on an independent consumer survey of 40,000 consumers across the country. In India we have extended its scope to cover mobiles, electronics, durables, appliances and debit and credit cards.
The jury comprises industry leaders and experts. The eligible products are first validated by the jury and voted for by consumers, who finally determine the ultimate winners. The consumer survey is the largest of its kind in India, with 40,000 people voting for the product of the year. Consumers select only one winner in each category and Goodknight Advanced Activ+ System has been the First Product to Win this award in the Indian household insecticide category.
Over the years Godej Sara Lee has championed the fight against the mosquito menace by constantly creating new and innovative products.
Commenting on the occasion Mr. Tarun Arora, VP Marketing, Godrej Sara Lee said “Keeping in mind its philosophy of Consumer centric innovations, Godrej Sara Lee has been successful in launching the technologically advanced GoodKnight Activ+ System to address the consumer need for Varying Mosquito Infestation. GoodKnight Activ+ System has a dual mode of operation – Normal mode for normal mosquito infestation and Activ+ mode to take care of heavy mosquito infestation”. He added “It makes us proud to state that GoodKnight Activ+ System is the first Product to win this award in the Indian household insecticide category”.
The product’s success is evidenced by the fact that its sales crossed 3.3 Mn units within first two years of its launch. It’s success has also gone beyond geographic borders with launches in Spain under the project Euro Booster [ Brand Cruz+Verde] and planned launches across other European countries & Russia in the coming year.
Household Insecticide Market: India is one of the leading mosquito repellents markets after China. The Indian Household Insecticide market is worth Rs 1700 crores . It is led by Godrej Sara Lee with a Market Share of 36% (Market share Source: ACNielsen, Dec’08).