Good Relations bags PR mandate for Lafferty India

Mumbai: Good Relations India (GRI), the pan-India strategic PR consultancy, has bagged the communication duties for Lafferty India – an Indian arm of a multinational Lafferty Group, a competitive intelligence, research, education, advisory and networking services provider for the retail banking, cards and payments, and central banking sectors worldwide. Lafferty Group provides high standard insights & database of 100 global, regional and country-specific reports, enabling clients to better manage their business in an increasingly complex, competitive and fast-moving environment.

Sharing his thoughts on the partnership, Arvind Agrawal, Chairman, Lafferty India said, “India is at the center of attention worldwide as one of the few economies that are growing. At the center of this growth is the Indian financial system which needs to measure up to the immense responsibility placed on its shoulders. Given this complex, competitive and fast-moving environment, Lafferty Market Intelligence and Advisory Services will play an extremely critical role to guide the banking professionals in India. We strongly believe that Indian bankers can contribute their experience with their peers across the globe, and learn from their experiences. Lafferty India therefore needs a strategic communication approach to showcase & build upon our extensive bouquet of service offerings for the banking & financial sector. This is a challenge that we have assigned to Good Relations India to manage our PR consultancy and communication initiatives across India”.

On the occasion Deepak Kanulkar, CEO, Good Relations India commented, “It is indeed an honour for Good Relations India to represent one of the leading research and market intelligence service providers to the retail financial industry. We are confident of making a significant contribution towards accomplishing the PR & communication objectives of Lafferty in India. ”

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