Godrej FairGlow looking for an agency

Industry sources believe that Godrej FairGlow, the fairness soap from the Godrej Consumer Products stable, is looking at shifting its creative duties from Quadrant to a new agency. According to sources close to the development three agencies, namely Orchard, Publicis Ambience and Saatchi & Saatchi, are in the fray for the business.

Godrej launched FairGlow fairness soap in December 1999 and positioned it as twin advantage soap – a clean fresh bath and the added benefit of fairness.

Source: Bombay Adclub

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