Goafest 2009 applauded some of the best advertising work produced over the past year. Over 2300 delegates attended this impressive event which witnessed a whopping 4500 entries in the creative Abbys and 441 in the media Abbys; both of which were 10% higher than last year.
Ogilvy & Mather swept the Creative Abbys by winning 50 metals, while the Grand Prix of this year was won by JWT for its Teach India campaign, for The Times of India, in the Direct category. In the medals tally O&M were followed by JWT with 24 and Leo Burnett with 17 Abbys respectively. Other noteworthy winners included Mudra and ideas@work with 14; McCann and Publicis with 13; Contract with 12; and Rediffusion Y&R with 10 Abbys.
In the Media Abbys, Mindshare secured top honours with 10 metals; closely followed by Madison, Mudra and Maxus with 5 metals each and TME with 4 Abbys.
Thanking the solidarity displayed by all participants, Colvyn Harris, Chairman, Goafest 2009 and CEO, JWT said, “Goafest 2009 has been very successful and it was rewarding for the entire committee to see the delegates making the most out of the three days”.
Goafest was kicked off with a sizzling inauguration ceremony which witnessed two of India’s most celebrated ad-men Colvyn Harris and Madhukar Kamath, making a Bondesque entry – emerging from the ocean on jet skis!
India’s prestigious advertising awards festival then proceeded to recognize and fête creative excellence during the three day long carnival. Simultaneously, knowledge sessions, interactions with living legends of advertising and networking, enhanced the learning experience for the delegates in sunny Goa.
Elaborating on the theme of Goafest 2009 ‘Why waste a good recession’, Bhaskar Das, President of The Advertising Club Bombay and Executive President of Bennett, Coleman & Co. Ltd. said “Great opportunity always comes in the midst of great crisis. The global challenging environment poses an opportunity to exceed and excel. The sessions are focused to help brands plan actions and initiatives that will help them emerge winners.”
Goafest 2009 witnessed a galaxy of global advertising icons including Sir John Hegarty, Co-Founder and Worldwide Creative Director of Bartle Bogle Hegarty (BBH); Sean Finnegan, Chief Digital Officer, Starcom Mediavest; Dan Weiden, Co-Founder and Chief Executive Officer of Wieden+Kennedy (W+K); Jean Marie Dru, Global Chairman, TBWA and Neeraj Nayar, President, Contagious Communications; who exemplified on why today’s crisis is too good an opportunity to be missed.
Renowned industry leaders like Pawan Goenka, President, Mahindra & Mahindra; Vineet Taneja, Head of Marketing, Nokia; Shailesh Rao, MD – Sales & Operations, Google India and Roshan Tamhane, Associate Partner, McKinsey Asia Financial Services Practice; also shared their perspectives on how they are handling and even capitalizing on the current challenging environment.
However it was not all work and no play at Goafest! Paragliding, a rain dance and groovy parties to celebrate the winners, with DJ Aktar, DJ Ashrafi and Jalebee Cartel spinning the tracks, more than made up the fun quotient.
“In its fourth year, it is heartening to see that Goafest is already gaining global recognition. With more and more global agencies setting up shop in India, we believe we could work with them closely to enhance the reputation of Goafest globally”, said Madhukar Kamath, MD & CEO, Mudra Group.