Contrary to what has been published by some section of Media, Goafest in 2014 saw more agencies participating at an aggregate level.
Some creative agencies staying away has neither dampened the spirit of Goafest nor the enthusiasm of the industry in taking part in good measure! Goafest 2014 saw 11% more agencies entering their work compared to 2013.
The actual number for 2014 stood at 184 compared to 166 in 2013. In media agencies side too, there were close to 10% more agencies participating with 53 agencies entering their work in 2014. Plus Goafest witnessed 21 broadcasters and 17 publishers sending entries in the very first year of its introduction.
Goafest 2014 recorded 1705 delegates from 245 different organizations. Considering that this was coinciding with family holiday time and was running close to Cannes festival, the organizers have reasons to be happy.
Srinivasan K Swamy, Chairman of Goafest 2014 said “I am indeed happy and pleased with the response to Goafest 2014. Our effort has always been to be make Goafest as participative and inclusive as possible and I am glad to say that we have delivered that in good measure.”
Arvind Sharma, President of Advertising Agencies Association of India (AAAI) said, “This has been one of the most stimulating events I have handled as the President of AAAI. We have received excellent response and feedback from participating delegates, agencies, sponsors, and other key stakeholders. Of course there have been certain learning too which we will use in our planning for next year”
Pratap Bose, Chairman of the Awards Governing Council and President of The Advertising Club stated, “Our main objective was to deliver an ethical show. There has been much appreciation to the clear-cut processes and control systems that we had put in place. The judging process was transparent which lead to no controversy. Over all a very satisfying year!”