With this redefinition of corporate and marketing strategy, based on a thorough analysis of market needs, GlobalOutlook now enters into the direct sales market in addition to their existing partner model. GlobalOutlook’s initial approach was of a partner based model wherein they provided Hosted Microsoft Communication, SaaS Business Communication and Collaboration Solutions to a range of corporate customers worldwide. To address the unique needs and high market demand of both SMBs and Enterprises, GlobalOutlook has now started the direct model, with newer service offerings which have been specifically designed to provide the benefits of enterprise-quality communication tools to a range of business users: from small businesses and start-ups to enterprises.
To communicate GlobalOutlook’s dual market approach, the rebranded website experience (www.globaloutlook.com) asks two key questions: “Who are we serving” and “What do we offer them?” With this realignment, both customer audiences benefit from easier accessibility and navigation. Enterprise customers can now also make their purchases via the new online sales portal.
“Whether we are serving a partner or one of our direct enterprise customers, our approach is to make it easy for them, which translates to unmatched flexibility and scalability options, a cost-effective model and our SMART Support. To match the evolving needs of our customers, we will continue to introduce new innovations in the GlobalOutlook offering. Our objective to reach worldwide customers will be now best served through this online sales portal” said Dayakar Puskoor, Chairman of GlobalOutlook.
Raghu Kumar, Chief Executive Officer, GlobalOutlook, added “We all know customers are realizing the need for communication and collaboration solutions for improving their employee productivity, increasing operational efficiencies, and realizing cost reductions. Their requirement is to have implementations seamless and integrate with their business processes and applications. Our new offerings to SMB’s and enterprises help them achieve their business goals and our support team works with them to make their transition painless. As part of our approach to reach a new customer group and expand our horizons worldwide to become a one-stop SaaS solution website, considerable thought has gone into the design of our web presence and rebranding strategy.”