Everyday millions of Mumbaikars are pleasantly surprised to catch a glimpse of a huge ferocious lion in the city. Yes! But an animated one. On gigantic hoardings announcing the release of much-awaited Lion King Part 2 in 3D. It has collected above 11 Crores in first week, almost matching the collections of Singham and a shade less than Zindagi Na Milegi Dobara.
Global has once again done what it does the best. Generating tremendous publicity about a movie via smart & savvy outdoor advertising. Making Lion King 2 irresistible among kids as well as kid-at-hearts.
Thanks to bang-on outdoor displays at prominent places in the city from July 20, Lion King part 2 is the hot topic of discussion at homes, schools, offices, class rooms, coffee meets, evening sports, lunch breaks… Another feather in Global Advertisers’ over-crowded cap.
The talk-of-town film, The Lion King 2, released on 29th July, is first 3D release of a hand-drawn film from Disney, giving the classic kids’ movie a fresh look to a new generation of viewers.
Global Advertisers, Managing Director, Sanjeev Gupta says that ” our week long campaign has sky-rocketed the curiosity of kids and interest level of adults for the movie.Effective strategy and location mapping has turned more eyeball towards the roaring lion.”