This coming Friday release “Mausam” is talked & discussed everywhere. Pankaj Kapur’s directorial debut “Mausam” is now set for release on Sept. 23. The movie focuses on the lives of two lovers – a Punjabi boy called Harry, played by the director’s son Shahid Kapur, and a Kashmiri girl, Aayat, played by Sonam Kapoor. Love gradually blossoms between the two, but circumstances force a bitter separation. Years later, Harry—now a Lieutenant Captain in the Indian Air Force—visits Aayat’s hometown on a mission and the story of their reconciliation unfolds.
The film, which marks the debut of veteran actor Pankaj Kapur as director, the star son- Shahid Kapur is equally excited and involve in promotional activities. At the box-office Mausam will be contesting with Speedy Singh & Havai Dada, even the critics and trade analysts are eyeing on the film’s box-office collection.
Strong publicity plans for Mausam on social sites are getting the hits and trailors on TV and news paper ads have generated good hype for the movie but to touch the hearts of viewer, Mausam has engaged Global Advertisers to execute the outdoor plan in western, central or eastern suburbs along with south Mumbai. The film publicity has not only aroused the curiosity, but also lured people to rush to the theaters with family and friends at the earliest.
Global Advertisers, MD Sanjeev Gupta says that you can’t escape the beauty and attraction of the finest larger-than-life posters of Mausam. The movie appeals to masses and we have enhanced its reach further more.”