Global Advertisers announces plans to attract apparel brands

Mumbai Keeping in mind the economic slowdown of apparel market, Mumbai-based OOH giant Global Advertisers has chalked out Special Economical Plans for the brands to engage the attention of their customers on the move with innovative hoardings that ensures high returns on their investment.

An apparel brand’s communication strategy targets specific socio-economic class, hence an outdoor promotion has to be in-line with the objective of campaign and most importantly the locations of their target customers. This year, Global has introduced wide range of packages for every budget segment along with value addition services of promotion via social networking sites (Facebook, Twitter and blogs), direct mailers & SMSs to more than 10 lakh HNI clients along with PR activities.

High on impact and light on the pocket, Global’s plans are helping garment companies reach out to their customers through prominently placed hoardings, bus shelters, railway media, flyovers as well as niche OOH spaces like residential complexes, office premises, recreational centers and malls.

Sanjeev Gupta, MD Global Advertisers, says, “The garment industry is glamorous, stylish and bold, therefore we have introduced some innovative promotional strategies for this segment that do justice to their positioning and increase footfall at the stores. Our outdoor inventories supported by our dedicated team who are helping our clients get 100 per cent return on their investment.”

Nearly all major Indian and International apparel brands in the Indian market today feature in Global’s client list, which includes Seasons India, Raymond, Pagli, Provogue, Pramanik, Pantaloons,Telon, Libas, Levis Staruss, KKCL, Kalki, Charagh Din, Kimaya and Globus.

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