Seoul : Glam Media, Inc. , the number one vertical media company with the largest global reach for women online, has announced the launch of Glam Media South Korea. The launch represents the sixth international country subsidiary for Glam, and allows premium brands to more effectively engage with South Korean audiences online while bringing more local and global brand advertising dollars to the country’s fast-growing marketplace. Additionally, Glam Media South Korea has created a new site, Glam.kr, to deliver quality, curated content across popular lifestyle verticals.
Heesun Chin joins Glam Media as country manager for South Korea and is responsible for overseeing sales and publisher operations. She has more than 15 years of experience leading successful marketing campaigns for a number of premium global brands targeted towards women including Louis Vuitton, Pantene, Vidal Sasoon and Saga Furs.
South Korea’s online audience is one of the most engaged and sophisticated in the world. According to comScore, South Koreans ranked number one for most page views per person and number four for number of hours spent online per person, presenting an enormous opportunity for local and global brands to reach highly desirable demographics.
We have been able to demonstrate around the world that Glam’s model of curating quality content, which appeals to and attracts local consumers, is highly valued by premium brand advertisers,” said Ernie Cicogna, Glam Media’s Executive Vice President and General Manager of Glam Media International. “South Korea represents a tremendous opportunity to grow our international presence as we continue investing in leading global markets to help brands engage with targeted consumer audiences online.”
Local publishers in South Korea will be able to leverage Glam’s relationships with more than 1,000 global brands such as Procter & Gamble, Coca Cola, Mercedes-Benz, Nike and HP to provide rich experiences to their audiences and generate new revenue opportunities. Glam is also introducing the GlamAdapt premium ad-serving platform in South Korea, providing local publishers and brands with full access to Glam’s resources, including a suite of innovative rich media advertising solutions and a global reach of 200 million monthly unique visitors. The platform powers more than 2,000 publishers worldwide and will allow brand advertisers in South Korea to deliver customizable, super-premium ads at unprecedented scale to the most desirable online audiences locally and globally. Glam Media is the industry leader in helping brands deliver deeply engaging campaigns to consumers online, with more than 80 percent of all ads served through GlamAdapt being rich media ads.
Glam Media South Korea is also unveiling a new site, www.Glam.kr, that will feature original articles photos and videos, as well as curated content across a range of lifestyle categories including beauty, entertainment, fashion, health and wellness and more. Ellie Park, former editor in chief of Elle Magazine’s online site in South Korea, will serve as editor in chief of Glam.kr.
Glam Media South Korea is launching with 15 leading content providers such as Marie Claire, Luxury, WomanSense, iBestBaby, and community sites like ezday.