Glam Media, Inc. , pioneer of vertical content networks and recently ranked comScore Media Metrix Top 10 Web property, has announced the launch of Glam Media JapanKK. Glam Japan has been launched with leading magazine partners and more than 20 local Web publishers, blogs and sites, including CanCan, Nikkei Woman and Cafeglobe.
With its influential publisher and content network, Glam Media Japan is positioned to be a key partner for brand display advertisers in the region. Glam Media’s global expansion follows the continued demand by advertisers for global premium content from vertical content networks like Glam Media. Glam launched its UK and German operations in June and July of 2008, respectively.
Glam Japan will include original editorial as well as content curated from the Glam Publisher Network including Japanese magazine publishers and sites. Glam Japan and its network of 20+ publishers at launch are focused on core Style (Fashion, Beauty, Luxury and Shopping) and will expand into Entertainment, Living, Luxury, Family and Health & Wellness in early 2009.
“Glam Media is compelling for Japanese consumers and brand advertisers alike,” said Yukihiro Yamamura, CEO of Glam Japan and VP of Glam Media.”For women who love the latest fashion, beauty, lifestyle and entertainment, Glam Media connects them directly to publishers — large and small — who are passionate about their areas of interest. For advertisers, Glam offers a better way to engage with passionate audiences and we look forward to replicating Glam’s successful media model here in Japan.”
“Japan is one of the most sophisticated consumer markets in the world,” said Samir Arora, chairman and CEO, Glam Media. “We are thrilled to launch Glam Media Japan today. Under the leadership of Yukihiro Yamamura, Glam is committed to leveraging premium content from our local network publishers to help brand advertisers reach a focused women audience in Japan.”
Since its launch four years ago, Glam Media’s mission has remained unchanged: to bring brand advertisers to passionate audiences visiting the Web’s professional mid and long-tail publishers and content creators. For brand advertisers in Japan, Glam Media offers its unique targeting technology platform, Glam Evolution, enabling vertical targeting of women by audience, content, primetime and placement, and providing brand engagement and hyper targeting to maximize results.
Glam Japan is headed by Yukihiro Yamamura, who joined the company as CEO of its newly formed subsidiary Glam Media Japan KK, and as a Vice President of Glam Media, Inc., earlier this fall. Yamamura joined Glam from DoubleClick Japan where he was CEO and most recently from Excite Japan, where he was CEO since 1999. An Internet pioneer in Japan, Yamamura spent his career focused on the display brand advertising market and launched one of the leading portals and women’s destination sites in Japan. As the CEO of DoubleClick Japan, he was responsible for setting up the first Internet advertising media network service in Japan. Later at Excite, Yamamura launched the company in 2002 as subsidiary of Itochu Corporation and managed it since then as a separate, publicly listed entity.