Getty Images, the world’s leading creator and distributor of visual content and other digital media, and Flickr(TM), a division of Yahoo! Inc. (Nasdaq:YHOO) and one of the world’s largest photo sharing communities, today announce a collaboration that unites the authenticity of images from the Flickr community with Getty Images’ imagery collections, photographic expertise and unrivalled experience in licensing digital media.
The exclusive partnership allows Getty Images to invite Flickr members to participate in a Flickr branded collection on gettyimages.com that will be available for licensing to Getty Images’ creative, commercial and editorial customers in the coming months.
“We are excited and proud to be partnering with Flickr to offer our customers even more choice for their projects. Our customers will be able to select and use the best imagery from a fresh collection of high-quality images chosen by us from Flickr’s diverse and prolific community,” said Jonathan Klein, co-founder and CEO of Getty Images. “Flickr is the ideal partner as we continue to move the imagery industry forward by offering the broadest range of high quality digital content to our customers.”
“This partnership is testimony to the Flickr community of photographers who have influenced the aesthetics of photography with authentic, creative and cutting-edge images which will now be available to Getty Images’ customers around the world,” said Kakul Srivastava, General Manager, Flickr. “We share Getty Images’ commitment to the power of imagery and are thrilled to be working with the unrivaled leader in image licensing. Getty Images offers an unbeatable platform, licensing expertise, and a premier brand for Flickr members who want to bring their imagery to a worldwide customer base.”
Getty Images and Flickr are working together to establish the first commercial licensing opportunity for photo-enthusiasts in the Flickr community. The Flickr collection will feature photography selected by Getty Images editors based on their expertise in licensing digital content and insights into customers’ needs. In the next several months, Getty Images will begin inviting selected Flickr members who will have the choice to participate in the collection. The two companies are collaborating to build online tools to help editors contact Flickr members, and to add images to the new collection.
“Through this partnership, we will be offering an expanded choice of imagery with more regionally relevant content and a wider range in the style of photography available,” said Andy Saunders, Vice President of Creative Imagery at Getty Images. “Flickr’s philosophy of personal sharing and immediacy has already impacted commercial photography. The new Flickr collection will expand the definition of stock photography by making it even easier for our customers to find and license imagery that works in the full range of traditional and digital media.”
Getty Images will be the exclusive commercial rights manager of the photos selected to become part of the collection. Flickr members will benefit from Getty Images’ global sales and distribution teams helping to market their images and from Getty Images’ expertise and experience in rights and clearances of visual content. Getty Images’ customers will benefit from the fresh, unique and individualistic perspectives of members within Flickr’s global community.
Getty Images is the world’s leading creator and distributor of still imagery, footage and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites.