GETIT taps social media to engage viewers

New Delhi: GETIT Infoservices Pvt. Ltd., the leader in directional advertising and pioneers of Yellow Pages & free Classifieds in India, has introduced two new mascots: Ping – the buyer and Pong – the seller on their social media pages.”.

These interactive characters keep the visitors engaged by appearing on all social platforms such as Facebook, Twitter, YouTube, and initiating conversations. Here’s a live example: A customer enquired about precautions to be taken while purchasing a car via GETIT Freeads, Ping – the buyer advised the customer to check that the engine and chassis number of the vehicle match those stated on the registration documents. Ping-Pong initiates such interesting and useful conversations for user engagement.

These characters engage in discussions about getitFREEADS – India’s first free classifieds service available to consumers – via a combination of phone, print and online and provide loads of entertainment. Their duels almost remind one of Laurel Hardy. Said Anuradha, one of their fans, “I just love them. They actually gave me fantastic tips helping me rent out my house in one day flatSo if you want to sell an old laptop, mobile phone, hair dryer or even your old books or want to buy a second hand car, furniture, etc just look for Ping Pong on GETIT’s Facebook page, follow them on Twitter or scan YouTube. They will soon be seen on blogs, targeted emai, sms,multimedia marketing and discussion in other forums.

Commenting on the launch, Sidharth Gupta, CEO, GETIT Infoservices Pvt. Ltd. said,”Our users share experiences with us, which Ping and Pong assimilate. Additionally based on years of experience and expertise developed by us we use these mascots to create awareness, engage, disseminate information and ideas as well as provide help to our users enabling them to transact more effectively.”

With more than a million post views and a fan base of over 15,000 and growing by the minute on Facebook, within 5 weeks of launch, surely Ping and Pong must be doing right. So are you a Ping or Pong? Hope you GETIT.

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