GETIT Partners Shorthand to Launch GETIT SMS App

New Delhi: GETIT Infoservices Pvt. Ltd., the leader in directional advertising and pioneers of Yellow Pages in India today announced the launch of its new GETIT SMS App, in joint collaboration with Shorthand Mobile, Inc. on the Shorthand SMS Browser. The GETIT SMS App will provide local search capabilities throughout India for people without smartphones and without the cost of using GPRS data. This revolutionary SMS-based mobile browser, developed by Shorthand Mobile, delivers seamless access to a wide array of information and entertainment services via a rich, interactive and graphical interface. It provides non-smartphone users with a simple, convenient and intuitive solution for searching for and buying many valuable products and services.

Commenting on the launch, Sidharth Gupta, CEO, GETIT Infoservices Pvt. Ltd. said, “With overall tele-density of 66 in India, mobile penetration has been phenomenal over the year. It is projected that India will have more than 1 billion mobile subscribers by 2013. We feel that it is the right to launch the GETIT SMS App as it will open avenues for users to access content in an interactive manner without the need of GPRS data plans. We are working very actively on broad basing our search media in the hands of customers so that they can access local information not only through conventional media like online, but also leveraging the ubiquity of SMS.”

Commenting on the launch, Mr. Naveen Luthra, Vice President and Head –Alliances, GETIT Infoservices Pvt. Ltd., said, “The Getit SMS App gives our technology a broader platform that will help us serve millions of Indians, who have a mobile in hand but arenot comfortable using GPRS either due to handset capability or otherwise. The GETIT SMS App, on the Shorthand SMSBrowser, will empower millions of Indians to search local information through this SMS App.”

On the occasion, Raj Oswal, Director, Business Development, Shorthand India added, “With the GETIT SMS App and other SMS Apps all within theShorthand SMS Browser, our goal is to unlock mobile apps for everyone in India, enabling mobile access to everything from locatinga local furniture store, restaurant or movie theatre to updating your status on Facebook, easily and in an affordable manner.”

With smartphone penetration still low in India, SMS remains the best way to reach the Indian mass market. The GETITSMS App offers access to GETIT Local Search under various categoriessuch as restaurants, auto, finance, health, education, furniture, packers and movers and many other categories, through one easy-to-use, downloadable mobile application.

The Shorthand SMS Apps offer simple, fast menus, allowing users to seamlessly scroll-and-click to access targeted information, content and services. TheShorthand SMS Browser eliminates the need to memorize short-codes and complex keywords when accessing SMS services.

In addition to information services such as GETIT, the Shorthand SMS Browser offers fun, easy-to-use SMS Apps including Facebook, Twitter, Orkut, Google, Horoscopes, Trivia, Naukri, and much more.

Consumers can download GETIT SMS App from the websites- www.getit.in, www.shorthandmobile.in, and it would be available through the WAP sites, m.getit.in, and m.freeads.in, shortly.

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