For someone looking for a new car, right from showcasing available options, the site will contain reviews – both from experts as well as other consumers; information on loans, dealer lists, offers, insurance providers, accessories etc. Similarly, for selling a used car, the site offers ability to place free classified ads – which are made available through GETIT FreeAds – the leading site for free classifieds.
“The objective is to let our users share experiences within the community. We serve over 50 cities and have the massive database of new car dealers as well as the largest inventory of used cars in India. Putting all of this together and building a community around it is a natural product extension – which will add immense power to search and value to the portfolio,” said Sidharth Gupta, CEO, GETIT.
With over 70,000 engaged fans on social media and a steady stream of users accessing its websites, phone services, mobile apps and print products for the cars category, GETIT aims to build a robust and engaged community in this category. While the site is accessible on http://cars.getit.in , the information will be integrated with GETIT’s local search site www.getit.in ; its free-classifieds platform – www.freeads.in on its mobile site m.getit.in as well as through its voice service – callGETIT on 4444-4444, across the country.
The site utilises the power of social media and marries it with the power of search. The community is powered by Facebook which makes sharing effortless. While the site will have its own experts and editors, one interesting aspect of the site is that any enthusiast can apply to be an ‘expert’ and field queries from other consumers. Consumers can post a request for quote and get the best price for new cars, insurance, finance, accessories .