On an evening in which the influence of Hip Hop mogul Russell Simmons was celebrated, and the who’s who of the American advertising world gathered, President/CEO of Red Circle Agency and Howl Fire Agency Chad Germann was recognized for his work to bring about positive change in the Native American community.
Germann was recognized as a Change Agent Honoree during the 2nd Annual ADCOLOR(R) Awards, presented by the ADCOLOR(R) Industry Coalition, held Nov. 16 in Boca Raton, Fla. The ADCOLOR(R) Awards honor outstanding diverse professionals at the junior, mid and senior levels in the advertising, marketing and media industries.
Germann was selected from dozens of nominees for his leadership at Red Circle Agency and Howl Fire Agency in providing marketing services to Native-owned casinos and tribal governments around the country, as well as his reputation as being “best in class” and for serving as a role model for others.
“I’m humbled by this great honor,” an emotional Germann said. “I accept this award on behalf of all the sovereign tribal nations working tirelessly to bring about an economic and cultural revival to its people. I’m proud to be honored for playing a small role in this much greater effort.”
Other Change Agent honorees included Stacy Brown Philpot, director of consumer operations for Google, Inc., Vida Cornelious, vice president/creative director for DDB Worldwide, Tony Hill, vice president of advertising for USA Today, and Donna E. Pedro, chief diversity officer for Ogilvy New York.
Germann was one of 21 total ADCOLOR(R) Awards honorees in the categories of Legend, Change Agent, Innovator and Rising Star. The honorees were from notable companies such as Google, Disney ESPN Media Networks, USA Today, Ogilvy, Saatchi & Saatchi, Campbell-Ewald, Carol H. Williams Advertising, DDB, Denuo and many others. Simmons, chairman/CEO of Rush World Synergies, was presented with the All-Star Award.
More than 500 of the nation’s top advertising professionals gathered for the posh, black-tie event.
In 2001, Germann founded Red Circle Agency, one of the world’s only Native American-owned advertising agencies. Red Circle Agency specializes in Native American casino marketing and advertising. In 2007, he and the Potawatomi Business Development Corporation (PBDC) partnered to launch Howl Fire, a traditional full-service marketing and advertising agency that aims to work with Fortune 1000 companies. PBDC is the economic development and income diversification business of the Forest County Potawatomi Community and makes investments in the interest of promoting the future economic stability of the community.
Germann is an enrolled member of the Mille Lacs Band of Ojibwe of central Minnesota.