Gurgaon:Genesis Burson-Marsteller, leader in integrated communications, specializing in public relations, public affairs, crisis communications and digital marketing, took home a Gold SABRE and three Certificate of Excellence, at the inaugural 2013 SABRE Awards India organized at the Pullman Hotel in Gurgaon on July 26.
Genesis Burson-Marsteller received a Gold SABRE for work undertaken for ‘Pepsi Change the Game’ campaign in the Special Event category. Genesis B-M conceptualized the Public Relations programme that was designed to introduce football as yet another youth passion celebrated by Pepsi. The project created unprecedented buzz around the sport, driving engagement, participation and positively impacting the business objectives. The consultancy also picked up three Certificate of Excellence for Avon India’s campaign ‘Beauty meets Facebook’, Earth Hour’s ‘Beyond the Hour 2012’ and Keep Groovin’ Sennheiser.
Prema Sagar, Principal and Founder, Genesis Burson-Marsteller is delighted with the results. She said, “It is a great honour for us to be recognized for our evidence-based integrated campaigns, which deliver results for the clients. While congratulating the individual teams on their success, I would also like to thank our clients for their continued confidence in Genesis Burson-Marsteller.”
“This is a fantastic achievement that reflects the commitment and hard work of our teams” said Nikhil Dey, President, Public Relations, Genesis Burson-Marsteller. “We put the clients at the epicenter of all our efforts and this recognition bestows upon us an added responsibility of staying true to that belief and delivering even greater client delight.”