Cadbury India has appointed actress Genelia D’souza as the brand ambassador of Cadbury Perk. This marks the relaunch of the product and addition of a new variant, ‘Perk Poppers,’ to its portfolio.
Cadbury India director-marketing Sanjay Purohit said, “Genelia’s connect with the youth made the task of identifying a new face easier. She embodies youthfulness and brand connect in a unique and powerful manner”.
Perk & Perk Poppers will contain an added taste of “Real Cadbury Dairy Milk” and an “improved wafer” bite. They will also be encased in new attractive wrappers,
The advertisement featuring Genelia will go on air shortly. Positioned as ‘Take it lightly’, the ad communicates the need to relax even when things don’t happen as planned. Outdoor, Internet and radio will be used as support mediums for the campaign.
Ex- brand ambassadors of Cadbury Perk include Preity Zinta, Raajeshwari, Gayatri Joshi and Amrita Rao.
Source: Bombay Adclub