New Delhi : Beverly Hills Polo Club, the well known International brand in casual fashion, today announced Gautam Gambhir as its first Brand Ambassador for India. Gautam Gambhir exemplifies excellence in his field and also represents the brand values of BHPC in terms of freshness in style and the promise of delivering the best.
Signing on Gambhir, who is one of the most promising youth icon in India, highlights BHPC’s commitment to become a dominant brand in the youth category. Gambhir will be integrated into BHPC’s programs in India and will be leveraged through multi-faceted marketing initiatives, including, consumer promotions, , online support, store launches and public relations, to endorse BHPC’s trendy and casual fashion apparels and accessories.
Sharing his views on the association, Mr. Sanjiv Goenka, Vice Chairman, RPG Enterprises expressed “We are extremely happy and proud to associate with the fresh youth icon Gautam Gambhir. Gambhir is one of the most promising players in the Indian cricket fraternity today. He is a perfect fit for our brand as he personifies the style, energy, confidence, contemporariness and versatality which are core attributes of Beverly Hills Polo Club. Having established ourselves in the field of fashion and lifestyle, Beverly Hills Polo Club is now poised to scale new heights with this association”.
Talking about his association, Gautam Gambhir said, “I am extremely proud to be associated with Beverly Hills Polo Club. BHPC’s wide collection of apparel and accessories is a perfect match with my personality and reflects my preference for refined comfort and stylish elegance. The collection is exclusive, has a global feel with its californian intonation and comtemporary style. Hence a perfect fit for today’s fashion forward youth.”
The event also witnessed a fashion show where the newly appointed brand ambassador Gautam Gambhir walked the ramp with popular models like Joey Mathews,Krishna Somani, Amanpreet Wahi, Aanchal Oberoi and others showcasing the extensive collection from the BHPC® portfolio which was a perfect amalgamation of finest fashions, latest trends in casual fashion.