The edgy innovative computer graphics (CG) and special effects are prominent in Future East commercials. Through a seamless execution and cutting edge innovation, a lifelike Tornado has been graphically created for the Karbonn Mobile commercial. Directed by Avnish K, the commercial shot in Mumbai through its lifelike graphics transcends the viewer in a totally different space. Some of the other CG based commercials by Future East include ads for brands such as Tata photon, MTS, Tropicana, LG and many more.
On the other hand, the TVS Apache RTR 160 commercial is all about high speed including stunts, chases, performances and complex camera rigs. Shot in Malaysia with a highly qualified team of professionals, the ad was shot within two nights. Another highlight of the commercial is Future East’s collaboration with renowned auto director Nick Piper. With a huge passion for all things automotive, Nick has directed a number of spots for brands like Chevy, Dodge, Ford, Toyota, Kia Nissan, Cadillac, Kawasaki, Buick and Lincoln.
Future East is one of the top production companies that have been collaborating with international directors in India. A director-led company as opposed to a producer-led one, Future East believes in focusing on quality and not quantity.
The company’s commercial arm has been part of many of the industry’s most successful campaigns and currently represents top International directors in various categories including automotive, beauty / style, CG, narrative, performance, celebrity etc. The Indian directors’ panel includes founder Ashim Ahluwalia, dop / director Vikash Nowlakha, animation / CG director Avnish k and has included feature film directors such as Rima Kagti.
Future East is well respected within the Bollywood industry and often works with top end Hindi film stars such as Hrithik Roshan, Akshay Kumar, Saif Ali Khan, John Abraham, Priyanka Chopra and Bipasha Basu.
The company has also made international TV documentaries for channels such as the Discovery Channel, Arte and MCM.