Atlantans who curse their tedious daily commute can now profit from one of the nation’s acknowledged worst drives to and from work. Fueling Media has just introduced a new mobile marketing platform in Atlanta to reach millions of captive prospects and customers who spend hours in traffic on some of the most congested and heavily traveled highways in the nation.
The firm is rolling-out a large-scale interactive promotional platform using commuter’s vehicles to advertise on known high-density routes coupled with drive-time centric call-to-action promotions. The mobile platform includes colorful, eye-catching vehicle graphics and incorporates interactive participation via instant text messaging, e-couponing, digital photos, contests and sweepstakes, plus unique call answering and direct response processing capabilities.
To verify to advertisers a wrap’s exposure, vehicles can be equipped with a concealed on-board GPS unit. Data is synchronized with popular online web mapping programs, providing marketers proximity measurement, demographics, plus a bird’s eye view of exact locations and routes traveled. In addition, wrap exposure at high-visibility locations like sports/concert venues, shopping centers, special events and other locations can be recorded with a GPS “hot button.”
Through its consumer portal GasForHalf.com, Fueling Media recruits commuters who commit to having their vehicle covered with stylish wraps. For commuters who qualify, Fueling Media pays for their vehicle to be wrapped and compensates drivers for their fuel expenses. Drivers also receive funds for alternative transportation while their car is being wrapped, plus can participate in bonus programs. More than 600 Atlanta commuters have already pre-qualified.
With Fueling Media, businesses can leverage millions of captive Atlanta commuters on highly traveled corridors like Ga. 400 and the Downtown Connector. Advertisers pay a monthly fee for the service, which is far more affordable and effective than unmeasured outdoor advertising such as billboards, buses, transit shelters and electronic signage.
Fueling Media’s driver screening includes qualifications like car model, commute time-of-day, routes traveled, and more criteria to help advertiser’s maximize return on investment. Marketers have many route/vehicle options to choose from, allowing them to reach specific zip codes and niche markets more effectively than usual outdoor mediums.