Frito-Lay Wins First USA Today Ad Meter Title

Frito-Lay grabbed the top spot in USA Today’s Super Bowl Ad Meter for the first time. Frito-Lay’s Doritos ad featuring an office worker using a crystal ball to free Doritos was the most popular, according to USA Today’s Ad Meter. Volunteers gave the ad a score of 8.46 (on a scale of 0 to 10).

Go to to see full USA Today Super Bowl Ad Meter results, watch all the Super Bowl ads, rate the ads yourself and see what others think. Complete results are also available in today’s editions of USA Today.

USA Today created the Super Bowl Ad Meter in 1989 to gauge consumers’ opinions about TV’s most expensive commercials. This year Ad Meter was held in McLean, Va. and Portland, Ore. 288 volunteers charted their second-by-second reactions to national Super Bowl commercials using hand-held meters to register how much they liked or disliked an ad. A computer averaged the scores continuously.

USA Today is the nation’s top-selling newspaper. It is published via satellite at 34 locations in the USA and at four sites abroad. With a total average daily circulation of 2.3 million, USA Today is available worldwide. USA Today is published by Gannett Co., Inc. (NYSE: GCI). The USA Today brand also includes:, an award-winning news and information Web site that is updated 24 hours per day; USA Today Sports Weekly, a magazine for enthusiasts of college and professional football and baseball; USA Today Mobile, offering up-to-the minute news and information on a variety of mobile platforms and devices; and USA Today Live, the television arm of the USA Today brand that brings the spirit and quality of the newspaper to television.

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