Mumbai: Fridaymoviez, the leading entertainment movies portal, has launched exclusive, official YouTube channels for India’s top celebrities including Malaika ‘Munni’ Arora Khan, Arbaaz Khan, Amrita Arora Ladak, Vikram Phadnis, Aditi Govitrikar, DJ Megha, Ayub Khan, Manish Goel and Benaf Dadachanji to name a few.
Entering the dynamic space of digital celebrity management, FM will offer, via internet and mobile site, the opportunity to millions of fans worldwide to interact with their favourite celebrities and provide greater and personalised access to their latest professional and personal updates.
Fans can log in to the YouTube channels and watch their favourite celebrities share information in the form of short videos; or they could subscribe for regular updates, post their comments and queries which would be directly answered by the celebrities.
Says Joyce Arora, Editor, Fridaymoviez, “Digital Management is the need-of-the-hour for all celebrities today and we’re pleased to be one of the first few futurists to facilitate this crucial service. We plan to creatively conceptualize the digital avatars of our celebrities across various touch points to ensure complete digital packaging. For our dedicated YouTube celeb channels, we’ve developed original and exclusive content, thus providing fans with information and interactive opportunities that have so far remained unexplored.”
Keeping up with the market pulse, an increasing number of Bollywood, TV and glam-world celebrities are getting on board FM for the professional management of their digital personae. Likewise, FM is proactively bringing in scalability to this vital form of digital management and accelerating its evolution to the next level of growth via the internet and its mobile site.