Delhi On The Go is designed to be a quick 25 minute read and has been named in line with their target audience – the ‘On the go’, time constrained urban citizen.
Elaborating on the concept, Co-Founder Virat Mohan said, “We perceive Delhi On The Go as a community building concept. Apart from the fact that it is the only real free source of news, we empower our readers by giving them an opportunity to express their views through Citizen Journalism. We also publish daily social and civic awareness messages and have a strong determination to improve our community through the newspaper”.
The concept of a free metro newspaper is successful in major international metropolitan cities and the founders thought the time was ripe for a concept like this to work in India as well, especially in the National Capital.
Co-Founder Ankit Dhawan commented, “With Delhi On The Go we bring a fresh approach to newspapers. The design, the content, the way we present it, the whole mood of our paper is very youthful and unique. In the age of the internet and the abundance of news and information, our USP lies in our crisp and to the point presentation of content.”
Delhi On The Go has tied up with Marwah Studios as their media partner and Radio Noida 107.4 FM as their radio partner in Noida. They have also tied up with Reliance owned 92.7 BIG FM as their radio partner in Delhi.
On their association with Delhi On The Go Mr. Sandeep Marwah, Founder & Managing Director, Marwah Studios, said “The Indian print media industry has grown at a healthy rate of 10.2 percent over the last five years and is projected to grow by 7.4 percent from 2011-2014, Delhi On The Go is catering to the untapped segment of print media.”
Leading e-commerce websites – Deals and You & Fashion and You have also come on board as ‘Silver Sponsors’ of Delhi On The Go, wherein they publish content as well as attractive deals for the readers everyday.
Talking about the future plans of the newspaper, the founders said, “With Delhi On The Go, we aim to enhance the Delhi Commuter’s on-board experience. Our future plans include targeting the airports, inter-state bus travelers, Indian Railways, major intersections and commercial centres in the capital besides branching out to other metropolitans.”