Criesse Communications a boutique Public Relations and Brand Strategy firm has been appointed as PR counsel to Franklin Covey South Asia (FCSA).
FranklinCovey is the global leader in effectiveness training, productivity tools and assessment services for organizations, teams, and individuals. FranklinCovey helps companies succeed by unleashing the power of their workforce to focus and execute on top business priorities. Clients include 90 percent of the Fortune 100, more than 75 percent of the Fortune 500, thousands of small and midsized businesses, as well as numerous government entities and educational institutions. FCSA trains approximately 1 million people every year and conduct over 1500 public and corporate programs a month in more than 500 cities throughout the world.
Criesse, a 5 year old agency, began in India with an offer to represent India’s leading afternooner, Mid-Day as their PR counsel. Since then, the agency has also represented What’s On India, O2 Sparkling Vodka, Alcatel Mobile Phones, Radio One, Barry Callebaut, Vie Lounge, Hokey Pokey Ice Creams and a range of other clients. They also have a vibrant entertainment PR practice which manages film publicity and provides celebrity image management services to a number of leading stars.
Commenting on the development, Dennis Taraporewala, Director, Criesse Communications, said, “It’s an honour to be charged with the responsibility for representing such a stellar international brand such as Franklin Covey. Criesse believes in delivering effective communication strategies firmly rooted in the brand. Our growth is purely based on word of mouth recommendations from happy clients, and is a testament to the service we provide.”
Says Rajan Kaicker, Chairman of Franklin Covey South Asia “FranklinCovey is a brand that is the leader globally in Knowledge Consulting. We appreciate the unique mix of experience, skill and personal attention that Criesse provides. We believe that Criesse will be the perfect partners for our PR and Brand Strategy requirements.”
The account will be led by Dennis Taraporewala, Director, Criesse Communications, who brings over 16 years of international experience in the field of brand strategy and public relations. Dennis started his career at J Walter Thompson, a leading global advertising agency and over the years worked in organizations such as JWT, BBDO, Batey Advertising Singapore (WPP), UWC, the UN & Reliance Industries before co-founding Criesse Communications. He has led a range of brands, both on the client and agency sides ranging from Motorola, Air-India, Videocon, BAAN, Silverline, Orchid Hotels, Visa, K Raheja developers, United World Colleges, Sri Lanka Tourism, Digi Communications, Reliance SEZ, Jai Corp and several others.