Francis Wee Named New ECD of OM Advertising Shanghai

Shanghai : Graham Fink, Chief Creative Officer of Ogilvy & Mather China, today announced the appointment of one of the most awarded creative directors in Asia, Francis Wee, as the new Executive Creative Director of Ogilvy & Mather Advertising in Shanghai. Wee, who has been working with Ogilvy on a freelance basis since November 2011, now officially replaces Kevin Lee who left the agency in mid-2011.

In his leadership role Wee will be looking for ways to give clients such as Lee, Fanta, Tourism Victoria, The North Face and others, opportunities to grow their businesses in unconventional ways. He’ll also be partnering with CCO Fink to build a world-class creative department that will attract the best and ‘hungriest’ talent from around the globe.

“I have been looking far and wide for an ECD who can be a strong and inspiring partner that will help me to oversee all accounts. Today I’m very happy to say that Francis has been well worth the wait. Not only does he have a big reputation and a CV weighted down with awards – including the rarest gem of all, the D&AD Black Pencil, but he’s also hungry, amazingly passionate and great at motivating creative teams. He’s definitely no one-hit wonder and he’s someone who’s consistently got fantastic ideas. We get on brilliantly and I’m very excited about what we will achieve together,” said Graham Fink, Chief Creative Officer, O&M China.

A Singaporean Chinese fluent in English and Mandarin, Wee has nearly three decades of experience in advertising in Asia. Since launching his career as a junior art director at McCann-Erickson/Singapore in 1983, Wee has won countless regional and international awards including Cannes Lions, Clios and One Show awards. As Creative Director for Saatchi & Saatchi/Singapore, Wee’s 1993 Anti Drink Drive TV commercial took the world by storm, sweeping every single Gold award from around the globe, including the most prestigious D&AD Black Pencil. After working as Executive Creative Director of BBDO/Singapore from 2002-2006, Wee founded creative boutique agency Religion in Singapore in 2007, his last project before joining Ogilvy Shanghai in January 2012.

“China is the most happening place on earth; Ogilvy is the biggest agency in town and having all the big guns like Graham in one place makes this THE place to be. Having worked here as a freelancer for a couple months, I can already see that there are tremendous opportunities for creatives like me to take clients on new adventures. It’s about having fun at work, thinking like a kid and working with colleagues that inspire you to do just that,” said Francis Wee, ECD of O&M Advertising/Shanghai.

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