National Advertising Partners (“NAP”), the Fox-owned sales unit that represents sports networks across the country, announced today that it has signed an agreement to partner with ProLink Solutions LLC, a wholly owned subsidiary of ProLink Holdings Corp. (OTC Bulletin Board: PLKH), the world’s leading provider of Global Positioning Satellite (“GPS”) golf course management systems and digital out-of-home on-course advertising.
NAP will represent and sell a variety of ProLink’s GPS media inventory, with a focus on integrated advertising campaigns, offering advertisers broad on-course, on-air, and on-line opportunities. ProLink expects to begin recognizing revenue under this agreement beginning in the 2009 first quarter.
The first media and advertising opportunity which is planned to be launched in early 2009 is a television program highlighting America’s great public golf courses that also use ProLink’s GPS System. The show would feature the best the courses have to offer, along with tips and strategies, as well as the amenities offered by the club and location. NAP would be responsible for arranging in-show sponsorships and placement of all ad inventories in connection with the program. Advertiser benefits would include television time and lead features on the ProLink Network at leading golf courses across the country. The integration of the program would also include an internet and print marketing program targeting the golf community.
“The ProLink Network is a corner stone for the success of this programming,” said Kyle Sherman, executive vice president, ad sales, Fox Sports net. “Clustered with ProLink, we can offer our advertisers a unique solution crossing many mediums, all targeted at a highly desirable audience. To our knowledge this is the first time that a sponsor using broadcast budgets will be able to buy a multi-focused platform offering including a leading digital out of home venue from one provider designed for maximum impact and substantial ROI for the advertiser.”
“Through a wide array of cost-effective, focused advertising vehicles, we believe that this is the first time that a sponsor will be able to reach a highly targeted affluent audience,” said Lawrence Bain, ProLink’s Chief Executive Officer. “We are excited to enter into this agreement with NAP. Fox has extensive relationships with widely respected national brands, and we believe that the exposure generated will offer advertisers the unique ability to reach affluent audiences with a target message.”
As part of this potential program ProLink’s golf course partners will enjoy a national branding opportunity with commercials running in major markets promoting the use of ProLink on the courses and the location of ProLink’s product in the markets.